Dressing stylish Australian women for over 35 years.
Perri Cutten, the iconic fashion house has been dressing stylish Australian women for over 35 years. Perri Cutten designs offer timeless appeal, incorporating classic styling, magnificent fabrics and superb cuts.
Perri Cutten founded the company in 1981 and has become one of Australia’s most respected fashion designers and businesswomen.
The story began when Perri completed a graphic design course at Swinburne University. However, it was fashion and clothing design that she had set her heart on and became the path she followed.
At age 31, Perri launched her signature label. She recognised the need in the market to cater for businesswomen who wanted well designed clothing, made with superior fabrics, and continuity of product.
Now, over 35 years on, the Perri Cutten collection is available in 31 locations, from online and stand-alone stores to selected Myer and David Jones locations nationally. The company owes its success to a disciplined business approach and a commitment to presenting high quality garments offering good value. Service is highly attuned to the needs of customers. We source the best fabrics globally and are proud of the fact that 75% – 80% of our product is manufactured in Australia.
The Perri Cutten signature label exemplifies smart, stylish and high quality fashion that continues to reflect the needs of its customers. The range has evolved to offer a modern classic look with an element of contemporary design enabling the company to attract new customers and reflect ‘on trend’ looks.
Remaining true to Perri Cutten’s founding principles of impeccable quality and timeless style, Creative Director Penelope Loorham has brought her own unique vision of modern femininity to the label for nearly 20 years.
An accomplished designer highly regarded by peers, Penelope’s innate creative ability was evident from an early age. While growing up in the picturesque Snowy Mountains, Penelope’s fashion aspirations saw her pursue studies in Melbourne and the UK. After graduating from RMIT with an Arts Fashion Degree, she quickly garnered a reputation for her refined aesthetic designing bridal gowns. Broadening her credentials with studies in trend forecasting at the London College of Fashion, further travels across Europe and the US provided inspiring fuel for Penelope’s work.
Upon returning to Australia, Penelope’s talent was recognised with a coveted opportunity to design for Laura Ashley. Responsible for creating some of the brand’s most iconic looks, her expert technical knowledge and design sensibility caught the attention of Perri Cutten, resulting in her appointment as Creative Director in 1997. Today, still firmly focused on craftsmenship and the Perri Cutten customer, Penelope continues to evolve the brand while delivering effortless wearable collections season after season.
When she’s not designing, Penelope divides her time between travel, creative pursuits, and a busy family life with her partner and 8 year old son. With a love of photography, painting, and interior design, Penelope’s creative passions and family are a continual source of inspiration in both her personal and professional life.
Photographed: Perri Cutten Armadale store – photography by Shannon McGrath.