Perri Cutten – History

Perri Cutten, the iconic fashion house has been dressing stylish Australian women for over 30 years. Perri Cutten designs offer timeless appeal, incorporating classic styling, magnificent fabrics and superb cuts.

Perri Cutten founded the company in 1980 and has become one of Australia's most respected fashion designers and businesswomen.

The story began when Perri completed a graphic design course at Swinburne University. However, it was fashion and clothing design that she had set her heart on and became the path she followed.

At age 31, Perri launched her signature label. She recognized the need in the market to cater for businesswomen who wanted well designed clothing, made with superior fabrics, and continuity of product.

Now, 30 years on, the Perri Cutten collection is available in 31 locations, from stand-alone stores to selected Myer and David Jones locations nationally.

The company owes its success to a disciplined business approach and a commitment to presenting high quality garments offering good value. Service is highly attuned to the needs of customers. We source the best fabrics globally and are proud of the fact that 75% - 80% of our product is manufactured in Australia.

Perri was an inaugural board member of the L'Oreal Melbourne Fashion Festival. She has received an honorary Doctorate from Swinburne University in the Faculty of Design and is a WWF Governor. She is a member of The National Gallery of Victoria Women's Association. She is also on the board of Foundation Five Nine which supports disadvantaged young Australlans on the Mornington Peninsula.

The Perri Cutten signature label exemplifies smart, stylish and high quality fashion that continues to reflect the needs of its customers. The range has evolved to offer a modern classic look with an element of contemporary design enabling the company to attract new customers and reflect 'on trend' looks.

Photographed: Designer, Penelope Loorham with Perri Cutten.